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This new packaging is more sustainable and comes with charms attached to the tubes to make them customizable.
February 16, 2026
By: Rachel Klemovitch
To celebrate ESW Beauty’s rebrand, Target has released exclusive packaging of the brand’s Smoothie Lip Treatments with charms.
The packaging is made with 50% post-consumer recycled plastic and recyclable FSC-certified paperboard.
Also, the lip charm attached to the tube makes for a fun, customizable detail.
The retailer is offering Guava Mango Smoothie Lip Treatment, Frosted Mint Smoothie Lip Treatment, and Raspberry Acai Smoothie Lip Treatment.
Formulated with targeted lip-loving actives like Vitamin E and Shea Butter, this lightweight, non-sticky lip treatment helps nourish and comfort dry, cracked lips, while delivering a glossy finish.
The smoothing formula calms dryness and leaves lips feeling soft, supple, and protected throughout the day.
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